This morning my email inbox was full of advocacy groups commemorating the 40th anniversary of Earth Day. As the ecological systems that support life are reaching their brink, there is certainly a good reason to use this opportunity to shine a spotlight on a range of issues and challenges. But activist organizations aren’t alone in commemorating today.
Today I was struck even more by corporations trying to capitalize on Earth Day to green their images. As Becky Tarbotton observed in the Huffington Post, the New York Times summarized the situation well: “So strong was the antibusiness sentiment for the first Earth Day in 1970 that organizers took no money from corporations and held teach-ins ‘to challenge corporate and government leaders’… Forty years later, the day has turned into a premier marketing platform for selling a variety of goods and services, like office products, Greek yogurt and eco-dentistry.”

Photo by Diana Pei Wu
Against this backdrop, World People’s Conference on Climate Change and the Rights of Mother Earth in Cochabamba today is a breath of fresh air.
The Indigenous Environmental Network celebrated today by explaining that “this morning Bolivian President Evo Morales was joined by representatives of 90 governments and several Heads of State to receive the findings of the conference on topics such as a Climate Tribunal, Climate Debt, just finance for mitigation and adaptation, agriculture, and forests. The working group on forests held one of the more hotly contested negotiations of the summit, but with the leadership of Indigenous Peoples, a consensus was reached to reject REDD and call for wide-scale grassroots reforestation programs.”
Jason Negrón-Gonzales of Movement Generation elaborated on how they do Earth Day in Cochabamba: “…from now I’ll be talking to my children and 2010 will be remembered as the year that Earth Day took on new meaning. It will be the year that humanity turned a corner in our relationship to Mother Earth and began struggling along a new course…more than politics, the conference in Cochabamba brought to the table humanity’s relationship with Pachamama. This question, raised most pointedly by the Indigenous communities present, was reflected in the project of creating a declaration of Mother Earth Rights, but also went way beyond it. Can we really reach a sustainable relationship with the Earth unless we stop looking at it as something to be conquered or fixed that is outside of us? How would it change our lives and our struggles if we thought, as Leonardo Boff of Brazil said, ‘Todo lo que existe merece existir, y todo lo que vive merece vivir (Everything that exists deserves to exist, and everything that lives deserves to live)’? Or if we understood the Earth as a living thing that we are a part of and that, ‘La vida es un momento de la tierra, y la vida humana un momento de la vida (Life is a moment of the earth, and the human life is a moment of life)’?”