Shift the Spectrum of Allies

7 05 2012

I am excited and honored to be one of 60 contributors to a new book called Beautiful Trouble: A Toolbox for the Revolution. The book reads as an activists manual, weaving together case studies, principles, theories, and tactics, distilled from years of working in many movements for social change. Here is one of my entries in the book, based on lessons from Training for Change, the Highlander Center, Ruckus Society, and others.

Shift the Spectrum of Allies.

In sum: Movements seldom win by overpowering the opposition; they win by shifting the support out from under them. Determine the social blocs at play on a given issue, and work to shift them closer to your position.

Activists are often good at analyzing systemic social problems, but less good at thinking systemically about organizing.

Activism is about using your power and voice to make change. Organizing is about that, too, but it’s also about activating and empowering others. It helps to think in terms of groups. Successful movement-building hinges on being able to see a society in terms of specific blocs or networks, some of which are institutions (unions, churches, schools), others of which are less visible or cohesive, like youth subcultures or demographic groupings.

Analyzing your spectrum of allies can help you to identify and mobilize the networks around you. A spectrum-of-allies analysis can be used to map out a local campaign or to strategize for a whole social movement.

Here’s how a spectrum-of-allies analysis works: in each wedge you can place different individuals (be specific: name them!), groups, or institutions. Moving from left to right, identify your active allies: people who agree with you and are fighting alongside you; your passive allies: folks who agree with you but aren’t doing anything about it; neutrals: fence-sitters, the unengaged; passive opposition: people who disagree with you but aren’t trying to stop you; and finally your active opposition.

Some activist groups only speak or work with  those in the first wedge (active allies), building insular, self-referential, marginal subcultures that are incomprehensible to everyone else. Others behave as if everyone is in the last wedge (active opposition), playing out the “story of the righteous few,” acting as if the whole world is against them. Both of these approaches virtually guarantee failure. Movements win not by overpowering their active opposition, but by shifting the support out from under them.

For example, in 1964, the Student Nonviolent Coordinating Committee (SNCC), a major driver of the civil rights movement in the U.S. South, conducted a “spectrum-of-allies style” analysis. They determined that they had a lot of passive allies who were students in the North: these students were sympathetic, but had no entry point into the movement. They didn’t need to be “educated” or convinced, they needed an invitation to enter.

To shift these allies from “passive” to “active,” SNCC sent buses north to bring folks down to participate in the struggle under the banner “Freedom Summer.” Students came in droves, and many were deeply radicalized in the process, witnessing lynching, violent police abuse, and angry white mobs, all simply as a result of black people trying to vote.

Many wrote letters home to their parents, who suddenly had a personal connection to the struggle. This triggered another shift: their families became passive allies, often bringing their workplaces and social networks with them. The students, meanwhile, went back to school in the fall and proceeded to organize their campuses. More shifts. The result: a profound transformation of the political landscape of the U.S. This cascading shift of support, it’s important to emphasize, wasn’t spontaneous; it was part of a deliberate movement strategy that, to this day, carries profound lessons for other movements.

Further insights:

Explanation of the “Spectrum of Allies,” from NewTactics

Strategy tool for “Spectrum of Allies,” from Training for Change

Douglas McAdam, Freedom Summer. Oxford Univ. Press, 1988.





Open Letter to Board and Staff of 1 Sky

23 10 2010

I was asked to post the letter below (to Grist, Znet, & Rabble), written by grassroots organizations engaged in climate justice organizing across the United States (including Grassroots Global Justice, Movement Generation, Indigenous Environmental Network, Global Alliance for Incinerator Alternatives etc – full list at the end).We are at a critical moment for reflection on movement strategy. Perspectives from the front-lines are illuminating and offer us direction. – JKR

To the Board and Staff of 1 Sky,

We are grassroots and allied organizations representing racial justice, indigenous rights, economic justice, immigrant rights, youth organizing and environmental justice communities actively engaged in Climate Justice organizing.

Given the very necessary discussion spurred by your recent public letter (August 8, 2010), we wanted to share with you some of the work we have been doing to protect people and planet, as well as our reflections on a forward-thinking movement strategy. Your honest reflections on the political moment in which we find ourselves, alongside the open invitation to join in this discussion, are heartening.

Organizing a Powerful Climate Justice Movement

Like you, we recognize Climate Disruption as a central issue of our time. With the right set of strategies and coordinated efforts we can mobilize diverse communities to powerful action. Our organizing strategy for climate justice is to: 1) Organize in, network with and support communities who have found their frontlines[1] of climate justice; 2) Organize with communities to identify their frontlines of climate justice, and 3) Coalesce these communities towards a common agenda that is manifested from locally defined strategies to state and national policy objectives through to international solidarity agreements.

Community-Led Climate Justice has been Winning

In assessing the broader landscape of climate activism it is critical to recognize that despite the failure of DC policy-led campaigns, there have also been significant successes on the part of grassroots climate justice campaigns across the U.S.

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