Lessons from Tea Party Tweets

13 06 2011

What I learned from spending 5 minutes looking at a Tea Party twitter feed.

cross-posted from Beyond the Choir

I’ve been thinking a lot lately about the activist filter bubble, the reverberating echo-chamber of insular social media and political networks that keeps progressives marginal and talking to ourselves. Recently, I’ve had several different Tea Party twitter accounts follow me (at least four this week alone) and began talking to friends about whether or not this means they are 1) building lists of progressive activists for potential future smear-campaigns; 2) following their opposition so they can Retweet things out of context to scare/outrage their base; or 3) genuinely interested in hearing perspectives outside their own echo-chamber. Whatever their purposes, it reminded me that we can learn a lot from the way our opposition presents itself through social media forums (of course there is a lot of deception and other missteps that we don't  want to emulate, but there are some transferrable best practices mixed  in too – here’s some of both).

A few minutes ago I got an email notice that @TheTeaParty_net is following me.

1) Their twitter profile (which I see in the notification email) succinctly states the values they profess to hold: “Limited federal government • Individual freedoms • Personal responsibility • Free markets • Returning political power to the states and the people”

I already know what they stand for and I haven’t even looked at their twitter feed yet. In fact, their statement of values is likely the thing that will make me choose to look or not look.

And here’s what I notice from literally 5 minutes of browsing their twitter feed:

2) Constant creation of an “us vs. them” narrative, inviting people to identify as part of their group (“us”) and asking people to take a small action (retweeting) to signal their insiderness. A kinestetic action simple as pressing a button helps solidify the choice that was made by the tweeter. It asks them to take a stand, pick a side, and then reinforces that choice with a physical action that their peers can see. They ask their tweeps to do this on a regular basis.

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